NR2354

NEWS RELEASE                                                                                         August 2017

Hundreds of Product Forecasts for 550 Largest Combust, Flow and Treat Purchasers

In the new IIoT environment purchases and specifications will increasingly be made at the corporate home office and not in the plants.  These decisions will be based on a flow of knowledge from remote monitoring at the plant sites.  This requires a new marketing approach shown at  Marketing Program for Combust, Flow and Treat.

Product decisions will be greatly impacted by the IIoT environment at each of the 550 companies.  Eight automation companies will have an impact on purchases at just under 10% of the purchases.

Sales of IIoT and Process Equipment to the Pulp and Paper Industry 2018 - $ millions
Product Total Product Revenues       IIoT Impact
  All suppliers 8 companies All suppliers 8 companies
Guide 330 25 330 25
Control 550 45 550 45
Measure 220 20 220 20
Total Direct IIoT 1100 90 1100 90
Valves 1500 65 150 7
Air Pollution Control Systems 300 10 40 2
Pumps 1200 30 150 3
Water Treatment 2000 50 200 5
Wastewater Treatment 1000 30 100 3
Variable speed drives and motors 1800 120 200 12
Turbines, Fans, and Compressors 3500 600 350 60
Other Process Equipment, Chemicals, and Services 10,000 140 1000 14
Indirect IIoT 21,300 1045 2190 106
Ratio of Indirect to Direct 19 12 2 1.2

The eight automation companies will have a direct IIoT market in pulp and paper of $90 million.  They will also sell another $1 billion of combust, treat, and flow products and services to this industry.  By making these products smarter they can boost revenue by $106 million.

With better collaboration between the divisions, the eight companies can use their direct IIoT products to increase market share for all their products. With a 10% increase in market share along with the higher product revenue they could boost revenue by $212 million.

Product suppliers who are not starting to leverage IIoT will lose market share and the potential to increase revenues per unit of product with better and smarter offerings.

Only two of the 8 companies (Emerson and GE) are major valve suppliers. The other six can be pursued for purposes of collaboration.

GE could be a formidable competitor in air pollution control with the Alstom acquisition.  Siemens sold Wheelabrator. So, the other seven are collaboration prospects.

Sales of IIoT and Process Equipment to Specific Pulp and Paper Producers 2018 - $ millions
  All Producers International Paper Nine Dragon Stora Enso
Guide 330 16 8 6
Control 550 33 16 12
Measure 220 11 5 2
Total Direct IIoT 1100 60 29 20
Valves 1500 90 45 30
Air Pollution Control Systems 300 18 9 6
Pumps 1200 72 36 24
Water Treatment 2000 120 60 40
Wastewater Treatment 1000 60 30 20
Variable Speed Drives and Motors 1800 108 54 36
Turbines, Fans, and Compressors 3500 210 105 70
Other Process Equipment, Chemicals, and Services 10,000 600 300 200
Indirect IIoT 22,800 1278 639 426
Ratio of Indirect to Direct 21 21 21 21

Forecasts of sales for specific products to each of 50 pulp and paper producers as well as 500 manufacturers in 11 other industries will provide a basis for collaboration among divisions within multi product companies as well as for setting up sales programs for each.

The IIoT & Remote O&M report has the forecasts for guide, control and three measurement segments for each of 550 companies x 3 continents = 8250 forecasts.

The Valve report has forecasts for 550 companies’ x 8 control valve types plus 8 on/off valve types x 3 continents = 26,400 forecasts

The scrubber, fabric filter, precipitator, thermal/catalytic, liquid filtration, cartridge, RO/UF/MF, ultrapure water, cleanroom, sedimentation and centrifugation market reports also have detailed forecasts for the 550 companies

Custom forecasts are available for the other products.

  • Level 2 is the market reports with the forecasts of each product for the 550 companies.  Markets
  • Level 3 is the industry analyses with profiles of each of the 550 companies and continuing project information on each. Oil/gas/refining/petrochemicals is one report.  Pharmaceutical, semiconductor and food are in another.  Municipal water and wastewater are in one service.  The other profiles are in the N031 report.  Details are found at Databases

For more information contact Bob Mcilvaine at 847 784 0012 ext. 112: email This email address is being protected from spambots. You need JavaScript enabled to view it.