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 Breaking News

$100 Billion Annual Market for Pumps, Valves, and Other Air, Water, and Combustion Products in Energy Applications

Detailed Forecasting of the Air, Water, Energy Opportunities in Pharma

AWC Markets Forecast for Thousands of Food and Beverage Niches

Choose One Process, Pump or Valve Over Another Based On Life Quality Impacts

Most Profitable Market Program for High Performance Air, Water, and Combustion Product Suppliers 

CHP will be an Important Component of a Net Zero Policy

Bottoms Up Marketing Strategy for High Performance Pumps

Make it Easy to Buy a Better Pump, Valve, or Filter

Large Growth in Air, Water, and Combustion Revenues in the Power Industry

See more.......

 

 Most Profitable Market Program for High Performance Air, Water and Combustion Product Suppliers

A new approach is recommended to maximize profits for suppliers of high-performance air, water, and combustion products.  The benefits of the MPM program are substantial.

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The goal is to increase revenue and profits by increasing EIBITDA from 15% to 30%.

This is accomplished by understanding each customer’s production niche and developing products which reduce cost of ownership.

The validation of product superiority is accomplished by leveraging the available knowledge and communications routes. With this approach it becomes as easy to buy the new and better product as the familiar one.

A video explanation of this new program is available on YouTube.

A power point presentation is displayed at: http://home.mcilvainecompany.com/images/Most_Profitable_Market_Program.pdf

In order to assist suppliers in validating the lowest total cost of ownership in each niche Mcilvaine has created a website with total cost of ownership insights and advice  on  a robust content marketing program

More details are found at Holistic Content Marketing Program with IIOW

 

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Alerts, Answers, Analysis and Advancement are the Critical Roots

Knowledge needs were identified as the four As: Alerts, Answers, Analysis and Advancement. Today, the Alert function is served by a number of electronically delivered weekly and monthly publications. They are supplemented by internet based reports which provide quick answers to questions. These reports also provide analysis of alternatives. They are supplemented by recorded audio and video interviews with experts. The advancement or training function is well served with the online reports and the recorded webinars.

 
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