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Most Profitable Market Program for High Performance Air, Water and Combustion Product Suppliers A new approach is recommended to maximize profits for suppliers of high-performance air, water, and combustion products. The benefits of the MPM program are substantial.
The goal is to increase revenue and profits by increasing EIBITDA from 15% to 30%. This is accomplished by understanding each customer’s production niche and developing products which reduce cost of ownership. The validation of product superiority is accomplished by leveraging the available knowledge and communications routes. With this approach it becomes as easy to buy the new and better product as the familiar one. A video explanation of this new program is available on YouTube.
A power point presentation is displayed at: http://home.mcilvainecompany.com/images/Most_Profitable_Market_Program.pdf |
Holistic Content Marketing with IIOW
In order to assist suppliers in validating the lowest total cost of ownership in each niche Mcilvaine has created a website with total cost of ownership insights and advice on a robust content marketing program. More details are found at Holistic Content Marketing Program with IIOW
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Knowledge needs were identified as the four As: Alerts, Answers, Analysis and Advancement. Today, the Alert function is served by a number of electronically delivered weekly and monthly publications. They are supplemented by internet based reports which provide quick answers to questions. These reports also provide analysis of alternatives. They are supplemented by recorded audio and video interviews with experts. The advancement or training function is well served with the online reports and the recorded webinars.
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| Markets | Databases | People | Decisions |
