• Sea_Change


  • Wisdom


  • Five_Step_Program



 Breaking News

Total Cost of Ownership Factors Dictate Flow and Treat Purchases

Powder Show in August for Fabric Filter Total Cost of Ownership validation (LTCOV)

Profit Margin Potential Depends on the Competition

Path to Increased Profits

Market Forecast Needs Differ for Strategic Planning, Content Marketing, and Direct Sales

Increasing Pump and Valve Profits Through LTO Perception

Masks Will Continue to be a Big Revenue Producer 

Content Marketing Relies on Detailed and Accurate Forecasts

$55 Billion Market for Pharmaceutical Air and Water Flow and Treat Products and Services

See more.......


Increase Profits with Holistic Content Marketing


Mcilvaine is supporting suppliers who develop a Holistic Content Marketing Program utilizing the industrial internet of wisdom (IIoW).


What is holistic content marketing?

  • Content Marketing helps the purchaser better understand all the factors which make the product the lowest total cost of ownership (LTCO)
  • This entails a holistic approach using all the digital and printed tools available – an internet of wisdom.

How can Mcilvaine help?

  • Assist in the prioritization of application niches based on Total Available Market (TAM)
  • Assist with competitor and other analyses to determine the Most Profitable Market (MPM)
  • Help strengthen the applicable internet of Wisdom

More details are found at Holistic Content Marketing Program with IIOW


Latest News and Insights

Free News and Analyses in the Global Decisions Orchard

4 Lane Knowledge Bridge

Instant Market Insights

Alerts, Answers, Analysis and Advancement are the Critical Roots

Knowledge needs were identified as the four As: Alerts, Answers, Analysis and Advancement. Today, the Alert function is served by a number of electronically delivered weekly and monthly publications. They are supplemented by internet based reports which provide quick answers to questions. These reports also provide analysis of alternatives. They are supplemented by recorded audio and video interviews with experts. The advancement or training function is well served with the online reports and the recorded webinars.

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