NEWS RELEASE                                                                                    June 2021

Path to Increased Profits

It is now easier to convince customers that you have the best product and convert this lowest total cost of ownership (LTCO) into increased profits.  “Most Profitable Market Program” from McIlvaine Company provides a road map to achieve higher prices and margins in the best niches.

Suppliers and media are embracing “Content Marketing” to persuade the customer that the supplier has the best product.  Associations and media have created an Industrial Internet of Wisdom (IIoW).  Details on competitors, industries, processes, products, and regulations are instantly available. This allows the supplier to validate the lowest total cost of ownership (LTCOV) in each little niche.


Determining the present market, total cost of ownership (TCO), market shares (COMP)  and future market (GROWTH) in each Most Profitable Market (MPM)  niche is the necessary foundation of an MPM program. For more information contact Bob Mcilvaine at This email address is being protected from spambots. You need JavaScript enabled to view it.  847 226 2391