NEWS RELEASE                                                                                    September 2021

Make it Easy to Buy a Better Pump, Valve, or Filter

Every supplier is striving to show why his product is a better choice than the one the prospect is using. Revenues for companies selling air, water, and combustion related products and services are over $600 billion per year.

Fifty percent of these products are in the high performance category where price is secondary and the service is unique, critical, or severe.


There needs to be a better way for purchasers to determine which product will best meet the high performance requirements. This could  increase revenue and EBITA by $45 billion.

If the product is already performing at the prospect’s plant or is the market leader, the default position is that this is the best performing  product.

Claims of a new and better product fall on deaf ears unless there is supporting evidence relevant to the unique requirements of that plant in that location and for that application.

There is no system in place to make it easy to demonstrate a better product for a specific niche.  As a result you have two strategies. One is to minimize R&D and be content with EBITA of less than 15%.

Another strategy is to focus on very narrow niches. Several companies with this strategy are enjoying EBITA above 30%.

However without a system to easily demonstrate superiority of a better product, the pursuit of these niches is challenging. Success has primarily come from acquiring existing small companies focused on a niche.

As a result,  these high EBITA companies are not  revenue market leaders.  Ninety-five percent of the $300 billion of revenues in the high performance segment accrue to companies with EBITA of less than 15%.

Despite all the potential of the internet it is no easier to make the right decisions than it was in 1974 when McIlvaine introduced thousand-page loose leaf decision guides

A new approach is needed. It involves publishers, conference organizers, associations and the suppliers of systems and products.

McIlvaine proposes a holistic program as explained at

The program starts with a market forecast in each niche.


Power Point
Most Profitable Market Support Services

NEWS RELEASE                                                                                    August 2021

BECCS at All the World’s Coal Plants Would Bring CO2 Levels Down to 360 ppm

CO2 levels have risen from 360 ppm to over 400 ppm in just 20 years. The reduction can be just as swift.


With BECCS (BioEnergy Carbon Capture and Sequestration), converted coal plants would take CO2 out of the atmosphere as rapidly as they once added it. So in just 20-30  years the level could be reduced to 360 ppm.

Despite reduction in coal fired capacity in some countries coal will remain a major power plant fuel. The IEA 2021 forecast assumes global GDP growth of 5.2% this year. Coal consumption will rise 2.6% to 7,432 Mt  as a result of increased demand in China, India and Southeast Asia. The 2021 outlook includes strong GDP growth of 8.2% in China that will drive additional coal use, particularly in the electricity sector. Likewise, the rebound of electricity demand in Europe in 2021 will put a temporary brake on the structural decline of coal. Higher natural gas prices for power generation in the United States could make annual coal demand increase for the first time since 2013.

In 2003 world coal capacity was only 1.3 million MW.  But this increased to 2.1 million MW in 2020.  It is projected that coal fired capacity will reach 2.2 million MW in 2050 given the present plans. Retirements in Europe and the U.S will be offset by increases in Asia and Africa.

The cost of conversion of an existing coal fired plant such as Drax to BECSS is far less than building a green field plant. Therefore existing coal plants should be viewed as a resource to be preserved should the maximum amount of greenhouse gas reduction be needed.

If all coal fired plants were converted to bioenergy the coal fired power plant contribution would drop to 0.  If all these plants installed BECCS the contribution would be a negative 7 billion tons of CO2 per year.  This is an amount sufficient to insure reduction in ambient CO2 levels given modest reduction from other sources.

CO2 Contribution from Coal Fired Plants with Bioenergy With/Without Sequestration


The International Energy Association predicts that bioenergy use will be greater than oil and contribute one third of the world’s total energy. Much of the energy use in developing countries is biomass which is used for cooking and heating fuel.  IEA also says that the technical potential for biomass is as great as the present coal use (388 EJ)

Drax is leading the way.  It has converted a 4000 MW coal fired power plant to burn biomass. It owns wood pelletizing operations in the U.S and is moving forward with carbon capture and sequestration.


It is also working on related technologies such as manufacture of food pellets and use of turbines using gasified biomass. A number of other projects are moving forward including industrial projects in Europe where there is a readily available sequestration resource. In some cases the beneficial use of CO2 for EOR is practical due to the location.

The opportunity is particularly attractive for those Asian countries who will build coal fired plants in the next 10 years. If the potential for eventual conversion to BECCS is considered during the design, the conversion can be made more economic. For example fluid bed boilers are more fuel flexible than coal fired boilers.

 BECCS will create large markets for many types of air, water and energy products.


McIlvaine is forecasting air, water and energy products for conversion of coal plants to BECCS along  with geothermal, combined cycle gas plants, hydropower, hydrogen, and particulate heat exchanger storage. These are all major applications for these products.

McIlvaine is also evaluating wind, solar, and battery storage which in general would reduce the total market for air and water products.

Weekly coverage of developments is provided in

Customized forecasts for any flow or treat product is available. For information contact Bob McIlvaine  This email address is being protected from spambots. You need JavaScript enabled to view it.  Cell 847 226 2391

NEWS RELEASE                                                                                    August 2021

Many Large Growing Market Niches for Hydrogen Flow and Treat Products

There is evolving a significant hydrogen market for flow and treat products. A number of technologies and applications are being applied. There is considerable funding from governments who believe that hydrogen is an important option to archive zero net carbon emissions by 2050.

There is an opportunity for flow and treat system and product suppliers to develop unique products which can boost EBITA as well as revenues. But in addition to the uncertainty about applications and technologies there is no clear ranking of potential users or suppliers of the  hydrogen.

Another challenge is the likely fragmentation into many sub segments which have different total cost of ownership factors and therefore unique product requirements.

McIlvaine is continually compiling information on these unique requirements and the products which are best suited to meet the needs. This data is being used to provide extensive forecasts by product,  purchaser, application, industry, and geography.


The sales of flow and treat products to produce hydrogen in 2050 could range from $15 billion to $50 billion. This market will to some extent  be shaped by the suppliers. Other methods of energy storage will compete. To the extent that the flow and treat industry can improve the economics of hydrogen the larger the market share for this fuel option.

Individual flow and treat suppliers will need to determine their specific potential revenues and EBITA depending on a number of variables including

  • Total amount of hydrogen consumed
  • Percent used in different industrial sectors
  • Sources of power
  • Geographical distribution
  • Technologies utilized to make the hydrogen

The energy source to produce hydrogen has significant impact on the size of the flow and treat market and the competitive position of specific flow and treat companies. 

Suppliers such as Andritz with strengths in hydropower will benefit to the extent that hydropower is the energy source.

Wind and solar plants do not use many flow and treat products. Coal and biomass with carbon sequestration would use the most.

In the case of bioenergy hydrogen can be just one of the products produced.

The energy source can also shape the geographical markets. Hydropower opportunities occur in areas of the world which can differ greatly from that of other energy sources.

McIlvaine provides detailed weekly tracking of hydrogen activity and customized forecasts including market share projections.

Details on the approach to continually analyze and forecast the market niches and the unique products which best serve that niche are described at Hydrogen  Flow and Treat Market Niches.

For more information contact Bob McIlvaine at 847 226 2391 or This email address is being protected from spambots. You need JavaScript enabled to view it.

NEWS RELEASE                                                                                    August 2021

Keep Up With All the Power Industry Changes Impacting Flow and Treat Markets

With new hydrogen, storage and BECCS options the power industry and the flow and treat needs are changing  at a pace not seen since the 1980s and Clean Air Legislation.

At that time the Utility Tracking System with weekly alerts, database of each plant and webinars focused on decision making became a widely used service.

This approach serves well for all the rapid changes underway in the power industry today.

The 20 page weekly Alert has the latest developments.

Single Word Searches


Number of Articles





















Multiple Word Searches

Biomass and CCS


Biomass and CCS and Drax


Biomass and CCS and Drax and Amine


Biomass and CCS and Drax and Mitsubishi


Catalyst and SCR and SO3


Flyash and Pond


Hydrogen and Compressor


Hydrogen and Pump


Hydrogen and Valve


India and DSI


India and Pump


India and Pump and FGD


India and Precipitator


India and Valve


India and Valve and IVAMA


India and Valve and Velan


Osmosis  and Reverse


Osmosis and Forward


Osmosis and Forward and Zero and Discharge


Pulse and Jet


Pulse and Jet and Membrane


Ultra and Supercritical


You can read the Alert and then find more information with an easy search. In fact a free search of headlines is included as part of the explanation of the service at

Bob McIlvaine can answer your questions at This email address is being protected from spambots. You need JavaScript enabled to view it. or 847 226 2391

NEWS RELEASE                                                                                    August 2021

Pursuing the Most Profitable Flow and Treat Niche Markets

There is a $300 billion high performance segment of the flow and treat market. The most profitable strategy for the segment is to develop superior products and then validate their use in each niche. McIlvaine is helping suppliers to determine each of these thousands of market niches and forecast market share based on comparative true costs for the choices. 

The program is described in this video
The accompanying power point presentation can be viewed here:
Most Profitable Market Support Services

McIlvaine is helping suppliers match the benefits of their designs with the niche needs.

This website has total cost of ownership  information on many niches. But the comprehensive information needed will be supplied by publishers and conference organizers. A collaborative program was initiated with INDA and their International News magazine in 2019.  A number of articles have been published and are linked below.

Articles are beginning to appear in a number of other magazines. Several examples of true cost analysis at exhibitions are also linked below.





Link to Website or Directly to Article





Pump Engineer




Valve World  America




Hose & Coupling


Hose and Couplings


Stainless Steel World


SS Valves and Pumps




Filters and Media





Mobile Applications



Masks and Filters




Filters and Media

Cleanrooms  and HVAC



Filters and Media

Gas Turbine Intake



Hot Gas Filters

Power and Industrial



Dry Scrubbers

Coal and Waste to Energy

Powder/Bulk Expo


Dust Filters

Food and Pharma



Aeration Blows and MBR

Municipal Wastewater

More information on this program can be provided by Bob McIlvaine at 847 226 2391 or This email address is being protected from spambots. You need JavaScript enabled to view it.


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