NEWS RELEASE                                                                                    August 2022

Life Quality and ESG

Environmental, social, and corporate governance (ESG) is a theoretical approach to evaluating the extent to which a corporation works on behalf of social goals that will supposedly go beyond the role of a corporation to maximize profits on behalf of the corporation's shareholders. The initiative launched by the United Nations now represents more than US$30 trillion in assets under management.  Capital totaling more than US$18 billion has flowed into ESG-linked products.

One of the goals is to increase corporate values among average stock holders and not just an elite group.  In this regard personal life quality metrics is paramount.

  • Many companies make products which improve life quality but not longevity. They may rate their ESG status based on what they believe is best for individuals rather than what the individuals necessarily want.
  • Decisions are made in democratic countries based on what voters and consumers want rather than what is best for them.
  • A new metric is needed to help voters and consumers predict the government or corporate actions which will best achieve their desires.
  • If people are going to be persuaded to alter their desires, it is necessary to help them predict the long term consequences.
  • A novel metric entitled Quality Enhanced Life Days (QELD) along with tribal values and discounted future values can greatly assist individuals and corporations to chart the best 

Many countries are concerned with both drought and climate change. They can install desalination systems which provide them with high quality water but increase CO2 emissions substantially.  A beautiful lawn improves life quality for the owner and neighbors but may be detrimental 50 years from now for coastal citizens in distant countries.

McIlvaine has been contracted by Fortune 500 companies to utilize the life quality metric to help them with decision making or promotion. One study dealt with single use versus reusable cleanroom and hospital garments. Comfort, safety, water pollution and greenhouse gases vary  between the two options. The life quality/tribal value/discounted future  approach provided guidance.

Several companies contracted with McIlvaine  to analyze the value of multi metals analyzers. Today regulators have to be content with one weight measurement for  all the metals. However some metals are thousands of times more harmful than others. Some such as mercury can be avoided by not eating large fish. Others cannot be avoided. Each can be rated based on life quality impacts. Life quality is the major issue in regional haze or the deterioration of the view for residents who can see wind turbines on the horizon..

Religions, cults, abortion rights, and eating habits are all driven by personal life quality metrics. Solutions to climate change improve life quality in the future but are discounted in the present for poor families hoping for electricity.

McIlvaine can assist companies who are assessing their ESG progress. The benefits for different groups dependent on their life quality metrics can be determined.

Background information is available at

For more information on ESG analyses contact Bob Mcilvaine at This email address is being protected from spambots. You need JavaScript enabled to view it.

Cell: 847 226 2391