NEWS RELEASE                                                                                         April 2018

Largest Market for Liquid Measurement Instruments is at Existing Plants

The market for liquid measurement devices for new plants in industrial flow and treat applications is less than 20 percent of the total when compared to replacement, repair and instruments for upgrade projects due to expanded utilization of IIoT at existing plants. Since most new plants are built by companies with existing plants and since there is increasing centralization and corporate decision making on measurement devices nearly all purchases are determined by personnel at existing plants.

Accurately predicting purchases at existing plants is much easier than predicting purchases for new plants. It can be accomplished by determining the flow rates per process, the number of instruments per process, instrument life and annual repair opportunity.

McIlvaine has identified 1000 major corporations who will buy more than 75 percent of all the liquid measurement instrumentation. The analysis is fairly simple for water and wastewater utilities, power plants, pulp mills, steel mills and other industries with very similar processes. Mining is somewhat more difficult as each ore has to be analyzed separately. Food and pharmaceutical plants provide a greater challenge. However, accurate forecasts can be provided if additional segmentation is achieved. The chemical industry is the most challenging.   BASF, for example produces 22 different chemicals with annual production per chemical ranging from 200,000 tons per year to 2.6 million tons per year.

The following example shows the world market for industrial liquid measurement and the predicted annual purchases by BASF. This is segmented by process and then sub process.

          Forecasts for Liquid Measurement Devices in the Chemical Industry  




  Revenues $ millions  



1000 tons

2019 2020 2021 2022
Total World All   2154 2321 2502. 2679.
BASF Total All   107 116 125 134
BASF Intake Water All   6 7 8