NEWS RELEASE                                                                                         June 2018

Market Program based on Reliable Forecasts of Purchases by Each Customer

Reliable forecasts can be obtained for each of 50,000 purchasers of combust, flow and treat (CFT) products and services. The Total Available Market (TAM) forecasts for specific products e.g. valves, pumps, cartridges, treatment chemicals, membranes, dust bags etc. can be purchased for as little as $1 per prospect. The average ROI will be 200 to 1. This is based on a yearly opportunity of $200,000 an increase in market share of 0.5% and a profit margin of 10%. The ROI for the very largest customers will be 20,000 to 1 whereas the ROI for the small customers will be just 5 to 1.

A program starting with the prospects with the highest ROI can be progressively expanded to eventually cover all customers.


The purchase forecasts for all customers is the first step in a complete business program to address the sea change in CFT market. There will be a high ROI achieved with direct sales programs for larger prospects. Custom websites can easily be justified for top prospects


Details on this program are explained at

A series of webinars relative to the opportunity for specific CFT products will include a Valve webinar on June 20.   You can register at   Free Market Webinars

McIlvaine can recommend a progressive program starting with the prospects with the highest ROI for a specific product. For more information on this program contact Bob McIlvaine at This email address is being protected from spambots. You need JavaScript enabled to view it. 847 784 0012