Knowledge needs were identified as the four As: Alerts, Answers, Analysis and Advancement. Today, the Alert function is served by a number of electronically delivered weekly and monthly publications. They are supplemented by internet based reports which provide quick answers to questions. These reports also provide analysis of alternatives. They are supplemented by recorded audio and video interviews with experts. The advancement or training function is well served with the online reports and the recorded webinars.

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About the McIlvaine Company

What does the McIlvaine company do? There isn't a short answer because we are unique. We are a market research company with more engineers and scientists than MBA's; a publishing company which doesn't accept advertising; a consulting company which doesn't provide conventional services. But in one sentence: we are a knowledge bridge between supplier and end user. Each of our specialists concentrates on a niche and then uses this knowledge to assist suppliers in understanding customer needs, help end users understand the products and technologies currently available, and help investors evaluate stock values.