This report has been replaced by the Mercury Air Reduction Transformation Market Forecast Guide. This new guide has current forecasts through 2035 for not only the product but for support revenues as well.  Support revenues are growing at rapid rates and will impact the opportunities and profits of Mercury Air Reduction companies.  Contact us for the details of this guide. https://mcilvaine.com/contact-us/

N056 Mercury Air Reduction Markets
Mercury Air Reduction Markets provides forecasts for consumables and capital equipment to reduce mercury emissions from stack gas discharges. This worldwide report and database is continually updated to reflect forecast changes for coal fired boilers, incinerators, and other sources of emissions. The U.S.utility forecasts are based on specific assessment of each unit in each plant. Activated carbon and other consumable quantity forecasts are provided for each unit and then aggregated by State. The system also provides sales support with identification of the future projects, contact names at the OEM and AE companies, and other information vital to the sales campaign. Technical and commercial information in the Mercury Decision Tree provides the rationale for the projected penetration percent for each technology. Recorded and future webinars on mercury control technology are also included.

You also receive:

  • Insights based on continuous analysis since 1976.
  • Bottoms up forecasting thanks to complimentary technical analyses and project tracking.
  • Free 30 minute tutorial through GoToMeeting.
  • One Free excel  table with more than 50,000 forecasts covering each product in each country in each industry.
  • Quarterly excel tables available at nominal cost.

A cost effective Serviceable Available Market (SAM) forecast can be supplied as a supplement.

Serviceable Available Market (SAM) Forecasts: The 50,000 forecasts provide an actionable Total Available Market (TAM) for each tier from the CEO down to the individual sales person. Mcilvaine also has detailed information on processes within each application and a technical understanding of the differentiation among products. This will facilitate the creation of sales quotas and promotional budgeting.

Based on the SAM, Mcilvaine can not only provide the Serviceable Obtainable Market (SOM) forecast but provide a program to enlarge and cost effectively address it.