NEWS RELEASE June 2021
Path to Increased Profits
It is now easier to convince customers that you have the best product and convert this lowest total cost of ownership (LTCO) into increased profits. “Most Profitable Market Program” from McIlvaine Company provides a road map to achieve higher prices and margins in the best niches.
Suppliers and media are embracing “Content Marketing” to persuade the customer that the supplier has the best product. Associations and media have created an Industrial Internet of Wisdom (IIoW). Details on competitors, industries, processes, products, and regulations are instantly available. This allows the supplier to validate the lowest total cost of ownership (LTCOV) in each little niche.