NEWS RELEASE December 2021
Increase Air, Water, Energy (AWE) Profits One Application at a Time
The Most Profitable Market (MPM) Program entails
- Analyzing the unique aspects of each of your products
- Determining which industries have the largest potential
- Quantifying your product superiority in the relevant applications within the industry
- Execute a sales strategy to validate the product superiority and focus on those purchasers who will most benefit.
Implementation of the MPM program promises to greatly increase EBITA for those companies with superior products. The program is explained at www.mcilvainecompany.com
The program can be implemented incrementally using the low hanging fruit method. There are hundreds of specific industries and multiple processes within each. Since the location of the individual fruit is not known and the cost and time to locate each one is high the initial choice is a difficult one.
Company personnel have superior knowledge relative to niches where they are active. This knowledge can be combined with McIlvaine analysis of the size and growth of multi niche segments to select the initial targets.
For any individual product the following questions need to be answered.
- How big is the market?
- How fast is it growing?
- How superior is the product?
- Are the resources available to validate the advantage, make the sale and provide what was promised?
These questions can be addressed for several alternative low hanging fruit candidates and the program initiated for the most attractive one.
Decanter centrifuges in bioethanol are used as an example http://home.mcilvainecompany.com/index.php/other-services/free-news/news-releases/47-uncategorised/news/1690-nr2676
Here are the program steps.
Once the program to pursue the lowest hanging fruit is successful the scope can be expanded until all opportunities are analyzed. The plan should be flexible as external developments alter the profitability potential.
For a specific product it is necessary to analyze each application within an industry where total cost of ownership factors will differ.
More than 40 segments of the pharmaceutical industry are identified as shown at http://home.mcilvainecompany.com/index.php/other-services/free-news/news-releases/47-uncategorised/news/1688-nr2674
Food and beverage revenues for 24 segments are the starting point for analysis. There is a 10 to 1 variation in the AWE revenues per dollar of customer revenue among the various food products.
Industry revenues are at least a starting point for estimating both the total market and the potential for individual prospects
There are 10 major segments of the energy industry which have significant potential for AWE products. Some of these such as hydrogen and biomass are fast growing.
Summaries of many applications are shown at http://home.mcilvainecompany.com/index.php/30-general/1658-holistic-content-marketing-program
The McIlvaine company offers a combination of market reports and custom consulting services to help AWE product and service suppliers pursue the MPM. This includes leveraging of internal resources and the acquisition of companies with the most valuable synergies.
The market reports are described at www.mcilvainecompany.com under the heading “Markets” at the top of the page.