Holistic Content Marketing Program with IIOW
Increase Profits with Holistic Content Marketing
Mcilvaine is supporting suppliers who develop a Holistic Content Marketing Program utilizing the industrial internet of wisdom (IIoW).
What is holistic content marketing?
- Content Marketing helps the purchaser better understand all the factors which make the product the lowest total cost of ownership (LTCO)
- This entails a holistic approach using all the digital and printed tools available – an internet of wisdom.
- Detailed forecasts, the industrial internet of wisdom and total cost of ownership are basic factors in a cost effective Content Marketing Progarm Content Marketing Relies on Detailed and Accurate Forecasts
How can Mcilvaine help?
- Assist in the prioritization of application niches based on Total Available Market (TAM)
- Assist with competitor and other analyses to determine the Most Profitable Market (MPM)
- Help strengthen the applicable internet of wisdom
Assist in the prioritization of application niches based on Total Available Market (TAM)
Mcilvaine has multi client or custom reports in all areas of air and water flow and treat. Each report has anywhere from 50,000 to 500,000 forecasts of the Total Available Market.
These are bottoms up forecasts starting with analysis of processes and individual purchasers. Details on these reports are found at www.mcilvainecompany.com and then “Markets” at the top of the page.
Custom reports can be very detailed such as floating vs trunnion ball valves size 12-16 “in gas transmission pipelines by State in the U.S.
Assist with competitor and other analyses to determine the Most Profitable Market (MPM)
Content Marketing is focused on specific opportunities. The attractiveness of these opportunities is a function of supplier strengths compared to competitors. Mcilvaine can supply the competitive assessments as well as cost of ownership comparisons. These factors affect pricing and profitability and need to be included in the determination of the Most Profitable Market (MPM).
Help strengthen the applicable internet of wisdom
Holistic Content Marketing is effective only to the extent it uses the available knowledge in a manner to create wisdom. This Industrial Internet of Wisdom involves all the digital, verbal, and printed resources presented in the most useful way.
Mcilvaine has a number of flow and treat initiatives which can be leveraged by suppliers to maximize their success in using IIOW. There are two types of benefits
- Determining a credible cost of ownership for each product in each niche
- Convincing purchasers that the product has the lowest total cost of ownership (LTCO)
Mcilvaine decision guides, newsletters and databases can be leveraged by collaborating suppliers to maximize the IIOW value in increasing profitability.
Decision Guides and Databases
Global Decisions Orchard
This website has a number of databases which can either be used directly or serve as a template for the supplier to use on his website. the application query shows an organized segmentation of industries and sub segments most applicable to flow and treat.
The locations and products for thousands of companies can be accessed. There is an organized approach for segmenting processes and products. There are links to magazines and exhibitions.
The Gas Turbine and Combined Cycle Decision Guide also has child webs e.g . turbine intake filters and various air and water segments
Links to articles, recorded webinars and analysis are included for intake air, air pollution control, intake water, cooling, steam, and wastewater treatment.
Coal fired Power Plant Decisions has been published for 40 years and digitalized since 1999. There is free access to abstracts of magazine articles and links to full text. More than 200 hours of webinars can also be reviewed. Titles and excerpts from many thousand of articles can also be queried at no charge.
The Utility E Alert is issued weekly. A free search of back issues with titles and excerpts is provided.
Pharma Prospects is published twice per week. A free search of back issues with titles and excerpts is provided http://home.mcilvainecompany.com/index.php/databases/83ai-pharma-prospects
Coronavirus Technology Solutions covers air filters, masks, and disinfection with alerts twice per week.. A free search of back issues with titles and excerpts is provided. http://home.mcilvainecompany.com/index.php/databases/82ai-coronavirus-market-intelligence
Project Tracking and Databases
Mcilvaine assessments are enhanced by the project tracking in many areas. Details are found at www.mcilvainecomany.com and then “Databases” at the top of the page.