Holistic Content Marketing Program with IIOW
Increase Profits with Holistic Content Marketing
Mcilvaine is supporting suppliers who develop a Holistic Content Marketing Program utilizing the industrial internet of wisdom (IIoW).
What is holistic content marketing?
- Content Marketing helps the purchaser better understand all the factors which make the product the lowest total cost of ownership (LTCO)
- This entails a holistic approach using all the digital and printed tools available – an internet of wisdom.
- Detailed forecasts, the industrial internet of wisdom and total cost of ownership are basic factors in a cost effective Content Marketing Progarm Content Marketing Relies on Detailed and Accurate Forecasts
How can Mcilvaine help?
- Assist in the prioritization of application niches based on Total Available Market (TAM)
- Assist with competitor and other analyses to determine the Most Profitable Market (MPM)
- Help strengthen the applicable internet of wisdom
Assist in the prioritization of application niches based on Total Available Market (TAM)
Mcilvaine has multi client or custom reports in all areas of air and water flow and treat. Each report has anywhere from 50,000 to 500,000 forecasts of the Total Available Market.
These are bottoms up forecasts starting with analysis of processes and individual purchasers. Details on these reports are found at www.mcilvainecompany.com and then “Markets” at the top of the page.
Custom reports can be very detailed such as floating vs trunnion ball valves size 12-16 “in gas transmission pipelines by State in the U.S.
Assist with competitor and other analyses to determine the Most Profitable Market (MPM)
Content Marketing is focused on specific opportunities. The attractiveness of these opportunities is a function of supplier strengths compared to competitors. Mcilvaine can supply the competitive assessments as well as cost of ownership comparisons. These factors affect pricing and profitability and need to be included in the determination of the Most Profitable Market (MPM).
Help strengthen the applicable internet of wisdom
Holistic Content Marketing is effective only to the extent it uses the available knowledge in a manner to create wisdom. This Industrial Internet of Wisdom involves all the digital, verbal, and printed resources presented in the most useful way.
Mcilvaine has a number of flow and treat initiatives which can be leveraged by suppliers to maximize their success in using IIOW. There are two types of benefits
- Determining a credible cost of ownership for each product in each niche
- Convincing purchasers that the product has the lowest total cost of ownership (LTCO)
Mcilvaine decision guides, newsletters and databases can be leveraged by collaborating suppliers to maximize the IIOW value in increasing profitability.
Decision Guides and Databases
Global Decisions Orchard
This website has a number of databases which can either be used directly or serve as a template for the supplier to use on his website. the application query shows an organized segmentation of industries and sub segments most applicable to flow and treat.
The locations and products for thousands of companies can be accessed. There is an organized approach for segmenting processes and products. There are links to magazines and exhibitions.
The Gas Turbine and Combined Cycle Decision Guide also has child webs e.g . turbine intake filters and various air and water segments
Links to articles, recorded webinars and analysis are included for intake air, air pollution control, intake water, cooling, steam, and wastewater treatment.
Coal fired Power Plant Decisions has been published for 40 years and digitalized since 1999. There is free access to abstracts of magazine articles and links to full text. More than 200 hours of webinars can also be reviewed. Titles and excerpts from many thousand of articles can also be queried at no charge.
The Utility E Alert is issued weekly. A free search of back issues with titles and excerpts is provided.
Pharma Prospects is published twice per week. A free search of back issues with titles and excerpts is provided http://home.mcilvainecompany.com/index.php/databases/83ai-pharma-prospects
Coronavirus Technology Solutions covers air filters, masks, and disinfection with alerts twice per week.. A free search of back issues with titles and excerpts is provided. http://home.mcilvainecompany.com/index.php/databases/82ai-coronavirus-market-intelligence
Project Tracking and Databases
Mcilvaine assessments are enhanced by the project tracking in many areas. Details are found at www.mcilvainecomany.com and then “Databases” at the top of the page.
Instant Market Insights
McIlvaine is conducting video conferences to answer urgent questions facing suppliers and investors. Bob McIlvaine acts as host and can bring over 50 years of experience in the air, water, energy and contamination control industries to bear. Since McIlvaine has very comprehensive services on Coronavirus Pharmaceutical and Technology Solutions he can offer unique insights on the impact of the virus on markets.
Discussions are enhanced with instant display of markets, market shares and technology analysis for dozens of products. The McIlvaine scope has been international since its first exhibition in London Olympia at Filtration and Separation 1975.
Consulting Services available from Robert McIlvaine
We live in a silo world where the insights we need for a decision are inaccessible.
In McIlvaine’s Instant Market Answers program discussions are conducted by Bob McIlvaine as on line video conferences. Revenue forecasts for many flow and treat applications in different countries and industries can be displayed. McIlvaine has 15 reports with an average of 50,000 forecasts per report which are current and can be instantly accessed on line.
Market share data on thousands of companies is on display as well as lots of project data. The client may not need to know the details but if they can see a display of gas turbine installations in Algeria, coal fired power plants in India or the cleanrooms in California it will provide an instant insight.
Much time has been spent in the last six months analyzing the coronavirus impacts on the flow and treat industry. There are major negative impacts for most flow and treat companies but for suppliers of air filters and masks it is an unprecedented opportunity. McIlvaine has services with daily alerts on both the technology and pharmaceutical solutions. This provides perspective on the longer term impact by country and product.
Bob McIlvaine is available for conferences as short as 30 minutes or for extended engagements. There is much to contribute relative to sales or product decisions. Another great value can be advice for senior management relative to organic growth or acquisitions.
Bob was in the flow and treat industry from 1958 to 1974 when he started the McIlvaine Company. In the last 46 years he has been involved in many of the company’s publications as well as consulting projects. This includes acquisition advice. The first assignment was with Brown Boveri to evaluate Asea prior to the merger and launch of ABB. He have represented buyers, sellers, or bidders in over 30 assignments. He has been an expert witness in lawsuits where the size of the market or ease of entry was in dispute. Consulting assignments have been conducted for many of the world’s largest companies.
For Cardinal Health he led a team in an assignment to compare reusable vs surgical gowns. They needed to create a common metric to measure all harm and good. This metric was well received and has been featured in hospital magazines. It is equally applicable to evaluating any flow and treat product.
83AI Pharma Prospects $1,600.00/year ($90.00/year each additional user) Click Here to Order
Weekly Alerts, 5 year forecasts for each country and an Intelligence System provide suppliers of air, water, and process equipment and consumables with a program to pursue pharmaceutical and biotechnology opportunities on a worldwide basis. The basic data is just the first step in an Industrial Internet of Wisdom approach which will result in collaboration and the ability to “pull” in customers rather than “push” them to an order.
Subscribers receive periodic excel spreadsheets with 5 year forecasts of pharmaceutical production revenues as well as flow and treat revenues in each country
The market for pharmaceutical air and water flow and treat products and services will grow to $55 billion in 2025
2020 was an unusual year with big growth in vaccines but slowdown in many pharmaceutical projects. However, the industry is returning to normal, and the market has been strong in the first half of 2021. The pandemic surge in India and other countries without vaccines is likely to result in continued expansion of vaccination production for the next several years.
Certain segments of the market will grow more rapidly than others. Cell and gene therapy projects are a small portion of the total. But this segment is growing three times faster than the average.
The top ten purchasing countries in 2025 will account for 90% of the market.
The air and water flow and treat expenditures will equal 3.9% of the pharmaceutical revenues in 2025.. the volumes of air and water being treated are modest compared to the chemical or mining industry. On the other hand, the potency and sensitivity of the products result in very high investments per unit of fluid moved or treated. This ratio is at its highest in cell and gene therapy. This potency and sensitivity have also resulted in single use systems which are converting one time into continual equipment investments.
Here is a segmentation of the purchases by product. The categories include associated flow control instruments, software and hardware. Service and repair parts are also included.
Project Tracking Overview
Weekly Alerts and an Intelligence System provide suppliers of air, water, and process equipment and consumables with a program to pursue pharmaceutical and biotechnology opportunities on a worldwide basis. The basic data is just the first step in an Industrial Internet of Wisdom approach which will result in collaboration and the ability to “pull” in customers rather than “push” them to an order.
The ability to search Alerts back several years results in comprehensive knowledge about the following key aspects.
The service reports on water, air, and process activities and provides the opportunity for collaboration with suppliers of complementary equipment and services. It is part of an Industrial Internet of Wisdom.
The equipment and chemicals used in processing are often required to achieve higher performance than that used in air and water applications. Pumps and valves with both the ability to remain clean while moving slurries are needed. Due to the specific needs for cell and gene therapy single use products are now in demand.
Pharmaceutical Industry Candidates for Direct Sales Programs
Consolidation and international expansion are resulting in the concentration of decision making about cleanroom consumables. The top 25 pharmaceutical companies will purchase 45 percent of cleanroom consumables in 2020. The top three will purchase more than 10 percent of the total. The top 100 pharmaceutical manufacturers will make 70 percent of the purchases.
|Purchases of Cleanroom Consumables by Pharmaceutical Manufacturers
$ millions - 2020
|5||Johnson & Johnson||4.88||2.96||5.30|
For more information on this program contact Bob McIlvaine at rmcilvaine@mcilvaine company.com 847 784 0012 ext. 112